Instagram is one of the most popular online platforms nowadays. Therefore, it is rare to find mobile users who do not have an Instagram account. It begins as a forum for sharing personal moments.
However, it is now the perfect place for businesses to find their target users. It would be a loss for any business not to use this platform, which has over 112 million active users and is increasing daily.
Instagram is an excellent platform for promoting your products and services while strengthening your brand. You’ll find it easier to grow your audience and have more meaningful interactions if you find the best practices of Instagram marketing.
The rules of Advertising on social media have changed. It’s no longer enough to use only a few random hashtags and expect your clients to reach you well if you think so; no, that’s not the case because it’s all about creating quality content on Instagram.
It’s not about good luck when creating an attractive Instagram account that is worth following. So, you can do almost anything with your Instagram profile.
There are 5 tips to follow to make an attractive profile that others would want to follow.
Table of Contents
5 Tips on How to Make your Instagram Profile Attractive
Creating an attractive Instagram profile will need effort, planning, and artistic vision, but it is not difficult if you pick something that expresses your style and product and stick to it.
Choose a Catchy Username
Consider your Instagram account when selecting a username because it will help IG users to find your business. Make it searchable, and don’t use emojis and symbols. It should be elegant and impressive.
Although usernames can be updated, choosing the correct username to represent your business from the beginning is necessary if you want to create brand awareness.
You have up to 30 characters to work with (no symbols or spaces). People will use it to refer to you when they give feedback. So make it distinct – it’s your identity and an essential element of Instagram profile design.
Add an exciting bio and appealing display picture
Someone needs seconds to form an opinion about the brand you represent and seconds to decide whether or not to swipe over your feed and finally follow you. Create a fascinating bio and an attention-grabbing profile if you want your Instagram account to get noticed.
You can use different font styles to write your bio. You can use tools like backward text that will make your bio unique and exciting.
Introduce your brand and the items and services you provide in a few words. If necessary, add a catchy tagline.
It’s also good to provide a link in your bio that leads to your website, a campaign landing page, or other social media accounts.
Use your bio to share a clickable link, as it is the only area on Insta where you can do so. You can use your image or any other attractive visual photo.
However, in many cases, you may have left a comment on a picture, or someone may have seen your story via the hashtag, and your unique profile picture grabs the users’ attention. Some users are impressed by the profile picture and then go to the profile to check.
Change your profile page into a professional one
If you want to promote your brand and start a business on Instagram, you need to turn your Instagram account into a business account. A business Instagram profile allows you access to marketing tools and capabilities that personal accounts don’t have.
A contact button can be placed on a business account, making it easier for possible buyers to reach you. You may also include your address to enable users to search for a market in a specific area.
Another exciting aspect of a business Instagram account is the analytics, which allows you to assess your followers’ profiles and track the response to each post. With a business account, you can also use Instagram ads.
Organize your Feed
Instagram, as we all know, is all about looks. Instagram enables users to express themselves creatively by taking amazing photos and carefully placing them in their feeds.
Consider the color theme, the filters you want to add, and the content you want to post for your complete feed. Most Instagram accounts with thousands of followers and likes use a color theme that sets the tone and evokes an emotion.
Some feeds are essential, which appeals to those who prefer simplicity. Other businesses like to adopt bright colors, and this vibrant tone attracts a lot of happy customers. Use your creativity to visualize a feed that will help to boost your brand. Just remember that whatever style you choose should be consistent with your brand.
Add content that attracts followers
The profile is like a cake without icing if there isn’t any appealing content. Instagram’s primary content is photographs and videos, which must be entertaining and appealing.
To make the overall feed presentable, you’ll need to post photos and add appealing captions.
Whether you’re a writer who doesn’t care about good pictures or a photographer who doesn’t know what to write, you must realize that both are essential factors to make your Instagram profile content unique and attractive.
Instagram allows you to upload long videos through IGTV and share pictures and short videos right on your feed. It’s also interesting to use Instagram stories to give your followers a glimpse into your daily routine or recent events.
You may also use stories to promote new products, create a poll, or a Q&A where Insta users can contact you.
Conclusion
Instagram is the most widespread social media platform available today for us. Make your profile attractive by following these tips and using this to its fullest potential.
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