Globally Instagram has 500 million active users daily. That’s a huge number, right?
Well, you still fail to reach out to a little portion of those active users. Not just thousands but you fail to reach even a group of 10 to 100 people.
But I am here to tell you that you are going to reach your Instagram posts to a larger audience.
And to do that, You need Instagram SEO Tips to Optimize your Instagram profile for extreme reach.
SEO is not for websites only. Did you know that you can also optimize your Instagram profile to appear in search results and reach a greater audience?
Well, I have laid down 7 Instagram SEO tips that will help you reach your Instagram posts to a larger audience. Hence, returning you with a good number of engaging Instagram followers and likes.
These tips are easy to implement and are mighty effective.
Also, by reaching your Instagram posts to a larger audience, I simply don’t mean your Instagram feeds but it includes your Instagram reels, stories, and others.
Below are my 7 Instagram SEO Tips to Optimize Your Instagram Profile for Greater Reach.
We are going to do the Instagram SEO right?
Keywords are the first and most important factor of SEO. Whether it’d be for Instagram, Websites, or YouTube, you cannot do SEO without using the right keywords.
Instagram looks through usernames, bios, captions, hashtags, and locations to return search results for certain keywords.
So make sure that your Instagram profile is keyword targeted so that it helps Instagram determine your profile and help you reach a good number of targeted audience.
Here’s an example of a good Instagram profile with targeted keywords.
Implement your target keywords in your post’s hashtags, captions, even bio if possible.
And make sure that your location is set accordingly to reach out to the audience from certain locations.
But don’t set your location to Paris if your photo is from London.
Add Alt Text
Alt text helps Instagram search engine crawlers understand what the picture is about.
It is simply an alternative text that would determine the image. It is not possible to read the image and so alt text helps the Instagram algorithm know what the image is about.
Instagram will insert the alt text automatically unless you write it yourself. It is a good practice to add alt text manually for infographics.
How to Add Alt Text in Instagram?
Adding Alt Text on Instagram is possible only when you are posting the picture. So when posting a picture, follow the steps below to add the alt text on your Instagram picture.
- Upload your Picture just as you do it normally but don’t share it yet.
- Before clicking the share button, you will see a tiny little “Advanced settings option”, it is barely visible. Click on it.
- Now, look for the “write alt text” option.
- Finally, write your alt text and click “done”.
Note: The alt text could only be added on images and no other posts. You can also edit or add alt text to your older posts.
Optimize Your Captions for Search Engines
Okay, This is rare but this will help you boost your Instagram profile reach.
Instagram posts and profiles do appear in search results of search engines like Google. So if you add keywords in your caption then there are strong chances of getting traffic from google.
Optimize your Instagram post and profile with keywords to rank not only on Instagram but also in Google search.
Use Insights to Track and Optimize
Instagram SEO is a lot easier if you could figure out what type of post is what’s working and what’s not.
You would definitely want to post more of the type of posts that people engage with and the posts that you get traction with.
But you will first have to figure out which type of posts you need to post. So to know that you need to track and optimize.
You can track your Instagram posts from insights. Make sure that you have changed your Instagram account from a personal account to a Professional account because insights are available only to professional accounts.
Post more of the content your followers engage with.
Post at the Right Time
Instagram recommends content that is already popular and it determines the popularity based on Likes, comments, shares, views, and follows. Posting at the right time sparks early engagement.
Track your post via Insights and try to figure out what time is best for you to post. Look for the time when your viewers are more engaged and active.
Be Consistent with your Niche
If you already know SEO for websites then you might already know that search engines like Google favor those web pages which post similar kinds of content, sticking to their niche. The same is true for Instagram.
You need to stick to your niche and post content that reflects your Instagram account. Also, make sure that your username reflects the content you upload.
Use Free SEO Tools for Instagram
There are plenty of useful tools that will help you improve your Instagram SEO.
- Iconsquare: You can use Iconsquare to get useful actionable insights that you won’t get it on Instagram itself.
- Hashtags for Likes: Use this tool to generate the best hashtags that will be perfect for your Instagram post.
- Plann: This is one great tool to integrate different activities and monitor your growth strategy. It helps you to schedule Instagram posts, Stories, and Reels.
Instagram SEO is something people won’t consider or haven’t even heard of it earlier. And you now already know what they are missing and stopping themselves to optimize their Instagram profile and take it to the next level
Well, these were my 7 Instagram SEO tips which are helpful to get you started. Remember, these are just 7 tips, I can give you 1000’s SEO tips that are even more beneficial to stay connected with Legit Hacks.